At Lextech, we wanted an iPhone app prototyping tool to:
1) Make it easy to think through design/usability concepts before we started coding,
2) Give to our future and existing customers to use when brainstorming, and
3) Be of service to the app development community.
We started this product at iPhoneDevCamp 3 and are perfecting it now. When complete, Mockup will allow users to take their app ideas from concept to visual prototype in minutes. By selecting and moving around 70 of the most common screen elements, you will be able to create and save your app ideas wherever you are, and share them with others by emailing the design.
Mockup users will reduce development time by sorting out many of the design details before any coding starts. This will increase speed to market and the potential to earn new revenue, faster. Using the app to experiment with new ideas is less risky than creating traditional prototypes because the cost is minimal, which creates an environment for innovation to flourish.