Lextech News

There Should Be an App for That: Indicator 8

March 14, 2011

  • Adrienne Szewczyk Adrienne Szewczyk

This series of posts is from the e-book, There Should Be an App for That: Top 10 Indicators of Mobile App Opportunities by Alex Bratton.

Indicator 8: Self-Service

Anywhere you see a stationary kiosk that is used to look up information, there may be a mobile app opportunity. Kiosks tell users they have to physically go somewhere to get something they want, even though the information is not stored on the kiosk anyway (it’s usually on a server somewhere else).

Anywhere in an organization where you are asking people to use something like a kiosk, there should be an app for that. People should not have to come to your store to look something up or interact with your data and even if that’s the ideal place for the interaction, they’re not wandering the aisles if they’re standing at a kiosk. Kiosks are a great indicator that you need to extend data to your user on a mobile platform so they can have it with them regardless of location.