Mobile App Development

Twilio & Enterprise Mobility: Amplifying B2B & B2E Mobile Applications

July 28, 2011

  • Jonathan Ozeran

At Lextech, we leverage the power of mobility to help solve customer challenges across a wide variety of industries. By delivering applications for the mobile workforce, we often have to fully understand the end-to-end operations of a particular organization in order to design and develop the right solution to a problem. In doing so, we frequently come across additional opportunities to make a business process more efficient or allow our  customers to generate revenue in new and unique ways.

This will be the first in a series of posts dedicated to identifying opportunities to extend these field solutions through SMS and voice automation powered by Twilio.

Challenge: Facilitating the transcription of audio captured and recorded within mobile applications

Solution: Twilio’s Speech-to-Text Transcription API 

I see this type of service playing a role in the following scenarios:

– A field worker documenting a situation, environment or task and making use of the device’s microphone to create a voice memo. This memo may capture useful observations that are difficult to collect in other ways or perhaps help a field worker organize their thoughts as they navigate between tasks for a given job.

– From a knowledge sharing perspective, other field workers can more easily take advantage of historical observations. Rather than require a user to listen to past recordings made by others, the ability to transcribe, store and render this information can more easily help answer questions, remove frequently encountered obstacles and cultivate a culture of knowledge sharing at an organization.

– New users and employees in the process of on-boarding & orientation can make use of this data to get up to speed faster. As users would be able to associate these transcribed notes with a particular job, customer or colleague, they could follow-up directly for more information or clarification.

Even with the 2 minute limit on recordings, this transcription service can offer users tremendous benefit and at the same time help achieve additional business objectives. When talking through potential technology approaches to solve this problem, we often ran up against a prohibitive licensing fee or rudimentary means of integrating transcription into a native iOS application. Now, we can focus on amplifying the value of the business-centric mobile applications through high-powered, scalable and flexible services and APIs.

I’d love to hear from you in the comments about how you think voice and SMS automation might be used to augment your company’s mobile applications.

Jonathan Ozeran
Mobile Technology Strategy, Lextech Global Services
@jozeran