Lextech News

Case Study: CommScope, Interactive Product Catalog App Helps Sales Team Communicate [video]

January 17, 2012

  • Adrienne Szewczyk Adrienne Szewczyk

Client

CommScope is a Fortune 1000 company that has played a role in virtually all the world’s best communication networks. Their portfolio of end-to-end solutions includes critical infrastructure to build high-performing wired and wireless networks, like the network set up for the 2012 Super Bowl in Indianapolis.

Problem

The CommScope sales force needed a way to show off their network infrastructure solutions at industry events and sales meetings, without carrying around bulky AV equipment or heavy product catalogs. They also wanted to increase sales by making it easy for prospects to see how individual products fit together to create a complete solution.

Solution

The cSolutions℠ app for iPad® arms the CommScope team with an easy-to-use, attractive tool to demonstrate and explain products to prospects. The app also serves as a reference for field service employees to look up detailed product information while performing installations at customer locations.

Some app features include 360° interactive product views, rich media galleries and interior product views.

 

Client Feedback

“The app has been very well received within our organization. It has the ‘WOW’ factor. In working with Lextech, we didn’t just get a great app. We got a partner to help educate our team about the mobile app design and development process.”

–  Bob Vonderheide, Manager of Web Development at CommScope

 

Please note: This is a secure app for CommScope employees and consultants only. In order to activate and use this app, users need approval from CommScope.