Billion Dollar Apps

Sonic Automotive Inks Three-Year Deal With Lextech for Mobile App Development

June 25, 2013

  • Tom Caprel Tom Caprel
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Lextech and Sonic Automotive today announced the 3 year extension of their Mobile Business Unit engagement (MBU). The Lextech MBU is a long term strategic partnership, in which a client engages Lextech to:

    • Educate key decision makers about the mobile landscape.
    • Work closely with executives to design a program in which mobile supports the business’ strategic goals.
    • Model the resulting program’s projected return.
    • Implement the program – design, deliver, and develop all applications.
    • Measure success.

“Sonic Automotive is passionate about creating a seamless buying experience for customers, instead of the traditional process where customers are handed off from sales to financing, with other stops along the way,” said Alex Bratton, CEO and chief geek of Lextech. “By using mobile apps, Sonic is leading the industry in delivering a better customer buying experience.”

Read more about Sonic’s MBU in today’s press release!