Mobile App Development

Alex Bratton in Crain’s Chicago Business: How HealthCare.gov missed a key opportunity with millennials

November 27, 2013

  • Tom Caprel Tom Caprel

In his new article in Crain’s Chicago Business Lextech CEO Alex Bratton outlines several issues with the new HealtCare.gov website, and how not using mobility effectively will make connecting with millennials harder.

“As heavy users of apps, millennials expect important things in their lives — like their social networks, banks or the health exchange — to be available as an app that works seamlessly with their smartphone and tablet. They not only expect it, they demand it. Employers who haven’t embraced mobility for their employees find it much harder to hire millennials, so why should getting them to sign up for ACA be any different?”

Read more about how apps can connect with millennials in Alex’s article.