Lextech News

Lextech CEO Alex Bratton Quoted in ComputerWorld’s Article “6 Mobile Marketing Trends to Leverage in 2014”

January 30, 2014

  • Tom Caprel Tom Caprel

Lextech’s CEO Alex Bratton was recently quoted in ComputerWorld’s article “6 Mobile Marketing Trends to Leverage in 2014” speaking about the future of Geo-Targeting and iBeacons in mobile technology.

“Using mobile iBeacons from Apple or a similar Bluetooth low energy device, [retailers will be able to] send signals to the smartphones of customers who have downloaded the required app. For example, the signal will show if a customer is in the electronics department, enabling retailers to send specific messages to the customer’s mobile device, such as discounts and product comparisons.”

Read more about what Alex had to say about iBeacons and the retail mobility in “6 Mobile Marketing Trends to Leverage in 2014.”