Billion Dollar Apps

Billion Dollar Apps: Your mobile strategy must have goals

August 20, 2014

  • Alex Bratton

As entrepreneur Glen Llopis wrote here in Forbes, “Without strategy, change is merely substitution not evolution.” I couldn’t agree more, which is why I dedicated several sections in Billion Dollar Apps to discussing mobile strategy goals and how to follow the Billion Dollar Apps SM process to achieve them.


Laying the groundwork for your organization’s mobility starts with envisioning a destination—an endgame congruent with your organization’s goals.

Change agents are in a unique position. On one hand, they’re not very far removed from the people that make up an organization’s workforce. Executives and other managers may not be so lucky. On the other hand, they’re also close to the goals declared by executives. They understand why those goals are important for the livelihood of the business and may even have some hand in shaping them.

Such goals might include:

Read the rest of the blog post at the Billion Dollar Apps blog.

This is an excerpt from Billion Dollar Apps. Download the first chapter here, or purchase the book in iBookKindle, & paperback.