Mobile Case Studies

Case Study: CDW iPhone app for fast, easy business technology purchases

August 7, 2014

  • Jessica Smith

Client

CDW is a leading provider of technology solutions for business, government, education, and healthcare. Ranked number 38 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to best meet their unique needs.

Problem

CDW wanted to make it more convenient for business customers to research, purchase, and track their corporate technology purchases from anywhere.

Solution

The CDW application for iPhone lets users browse, search for, and order from the entire CDW product catalog. Quick access to recent orders/quotes and secure checkout are built right into the application.

Some app features include: browse, search, filter, display and order products; quickly look up product availability and inventory status, view product details like specs, track orders, request a quote, order a completed quote, order an existing bundle, save shopping carts, e-mail a cart, and much more.

ROA (Return on App)

This app allowed CDW to better serve new and existing customers. It also helped make CDW a critical part of their clients’ technology purchasing process because the app facilitates the purchasing and approval workflow. You can download the app here.

Please note: Anyone can download the app, but to make a purchase you must use an existing CDW account.

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