Mobile Product Design

Lextech President Will Scott featured in UX Magazine: you’ve been served poor UX

December 23, 2014

  • Tom Caprel Tom Caprel

Lextech President Will Scott was featured in UX Magazine with their article “You’ve Been Served Poor UX.” Will first featured this story of his lunchtime iPad ordering nightmare on the Lextech blog in a recent post: “One JFK airport restaurant’s iPad UX misadventure”.

“I recently had a layover in New York’s JFK Airport, and decided to grab a bite to eat at a pub in my terminal. I entered the restaurant and looked around for a hostess. Not seeing one, I seated myself and quickly noticed that every seat had an iPad mounted in front of it. My curiosity piqued, I soon learned that the iPad contained the ordering system for the restaurant.

I admit, I thought this was a cool idea. People at airports usually are strapped for time, so a system that allows quick ordering seemed smart. Unfortunately, that’s where the good news ends. Several missteps in the user interface of the app left me with a bad taste in my mouth, and I hadn’t even eaten yet.

Read more over at UXMag.com, or on the Lextech blog!

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