Mobile Case Studies

How Enterprise Mobile Apps are helping EchoPark & the Imagine Bar to Reinvent Car Buying

July 2, 2015

  • Jessica Smith
  • 1
imagine bar photo

View Auto News Now profile on EchoPark and the Imagine Bar. (See full Auto News article here.)

View Sonic profile by Apple.

Return on App (ROA)

Sonic has transformed automotive retail by reducing the industry standard buying time from 4 hours to 45 minutes. As part of their suite of apps, the Imagine Bar has contributed to Sonic’s increasing employee retention to 75%, a huge operations savings.

Client

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation’s largest automotive retailers, specializing in new and pre-owned cars. EchoPark, a new Sonic company, sells pre-owned cars exclusively. Enterprise mobile is central to their wider business strategy.

Problem

Sonic wanted to break down the barriers and stereotypes of the pre-owned sales environment and needed a visual retail solution to engage customers with immediate, up-to-date information. They had an existing video screen and app solution, the Imagine Bar, that was performing poorly on several levels: architecture, search, and speed.

Solution

Lextech leveraged experience from creating Sonic’s Virtual Lot app, a visual car catalogue, to improve the Imagine Bar. Lextech redesigned the app, retained the overall Imagine Bar branding, and fundamentally improved the experience by recreating it as a native app. This new native solution removed a piece of redundant hardware, further reducing support costs. Additionally, the overall user experience (UX) was enhanced by adding filter search ability, a side-by-side car comparison function, and the ability to import competitor used car profiles for additional comparisons.

Succeed With Mobile

Lextech specializes in reinventing processes with enterprise mobile apps to generate huge returns for your organization. Learn more how Lextech can help you succeed with mobile.


More on EchoPark, the Imagine Bar, and their mobile strategy: