Lextech’s CEO Alex Bratton was interviewed by Rob Woodbridge of Untether.tv about his pricing strategy for iRa Pro and outlook on mobile app business models.
Read the summary from untether.tv below:
Alex Bratton isn’t afraid to price his products for the value they provide. He’s also not shy or apologetic about it. This is refreshing considering he’s now ventured into the app space with a $900 piece of software for the iPhone and iPad.
Alex is simply a business man. He has built one business around a niche and extended it to the mobile world and built another to capitalize on the mobile world. His secret? Business fundamentals — a product in demand and customers willing to pay, regardless of the platform.
There’s a lot in this session — lessons and anecdotes from someone who has learned how to run a company. Listen up and learn from Alex Bratton — I know I did.
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