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CEO Alex Bratton was invited to write a guest post on the blog Diaries of a Mad Mortgage Broker for their new Technology Tuesday Series. The series will focus on, “…the latest and greatest technology companies out there whom we feel offer cutting edge products and services to customers.”

Alex’s post outlines what makes Lextech different. An excerpt of his post is below. You can read the full article on Dale Siegel’s blog.

“We engage in a project at the earliest stage possible. We make the most profound impact by helping customers define a mobile strategy and visually define apps prior to development.

Many organizations run full speed ahead with the creation of a mobile app without really understanding the why’s beyond “we need a mobile presence”. Our team is not afraid to say no if our expertise leads us to believe the app would not be viable. We want our customer’s products to be wildly successful, so we will not move forward with a project that lacks a solid business case.

Our team asks tough questions to identify what really matters to the end user. Why mobility? What are your success criteria? Why would anyone want to use your app more than once? Getting to the heart of issues like this helps both parties thoroughly think through the application, so there are no surprises later on during development.

Our relationship is far from over when we deliver the final product. We stand behind our work and encourage customers to count on us for product updates and long-term support.

We live by the same recommendations we make for clients. Lextech has developed custom dashboard software which is provided to clients on iPads for a live window into project status and seeing apps as they come to life. This application cuts time from development cycles and builds stronger relationships with clients.”