Look no further! With your help, Lextech CEO, Alex Bratton, and Mobile Strategist, Jonathan Ozeran will be your expert guides in overcoming these obstacles to mobile success.

How can you help?

Head on over to the TechWeek 2012 Conference & Expo website and do two things:

1) Vote for one or both of our proposed presentation topics, and
2) Promote the topics on your social media accounts and encourage others to vote for Alex and Jonathan.

Two easy steps to make these great presentations available to the world – vote and promote. We really appreciate your help in spreading the word!

Presentation Topic #1: “Would you like an app with that?” and other hair-brained approaches to mobile businesses should avoid like the plague (Click this link to go to the voting page, then click the up arrow to cast your vote!)

Businesses feel pressure from their customers, employees and shareholders to adopt mobile apps NOW. Under the stress of short timelines and fuzzy objectives, many fall into the trap of simply squishing their existing CRM or website into an app and calling it a day.

This type of app helps very few (if any), squanders away valuable IT resources, and can poison the whole “mobile initiative well” because the ROI is marginal at best.

In this presentation, veteran technologist and mobile evangelist, Alex Bratton, will arm you with the knowledge you need to avoid approaches to mobile that are sure to end in disappointment and showcase the life altering impact mobile can have when artfully applied to your business strategy.

Presentation Topic #2: Calculating ROA (Return on App) or How to Sell Mobile to Your C-Suite (Click this link to go to the voting page, then click the up arrow to cast your vote!)

It doesn’t take a genius to dream up a few mobile app ideas, but coming up with the right idea is a challenge and establishing a mobile app as a worthy investment can be a seemingly insurmountable task.

What if you could prove a return so substantial, it would be clear the bigger risk would be NOT adopting mobile?

Serial tech entrepreneur, Alex Bratton, and mobile strategist, Jonathan Ozeran, will share proven methods for calculating ROA and serious enterprise app success stories from some of the biggest names in business.

Don’t forget to register for the event while you’re there!

If you think the Internet was revolutionary, just wait to see how mobile technology will change the world.

You won’t have to wait long, said Alex Bratton, founder of Lextech Global Services and Lextech Labs.

Bratton outlined the changes mobile technology has made — and has the potential to make — to nearly 250 students and professionals interested in developing applications for smartphones and other mobile devices.

Read the full story at The News-Gazette.

CommScope is a Fortune 1000 company that has played a role in virtually all the world’s best communication networks. Their portfolio of end-to-end solutions includes critical infrastructure to build high-performing wired and wireless networks, like the network set up for the 2012 Super Bowl in Indianapolis.

Problem

The CommScope sales force needed a way to show off their network infrastructure solutions at industry events and sales meetings, without carrying around bulky AV equipment or heavy product catalogs. They also wanted to increase sales by making it easy for prospects to see how individual products fit together to create a complete solution.

Solution

The cSolutions℠ app for iPad® arms the CommScope team with an easy-to-use, attractive tool to demonstrate and explain products to prospects. The app also serves as a reference for field service employees to look up detailed product information while performing installations at customer locations.

Some app features include 360° interactive product views, rich media galleries and interior product views.

Client Feedback

“The app has been very well received within our organization. It has the ‘WOW’ factor. In working with Lextech, we didn’t just get a great app. We got a partner to help educate our team about the mobile app design and development process.”

-  Bob Vonderheide, Manager of Web Development at CommScope

 

The weekly show hosted by Nancy Munro and Allison Black of KnowledgeShift (a technology learning firm) covers tools and techniques used for corporate training and education projects.

During the show, Alex will be taking calls from listeners with questions about the role mobile plays in training and the enterprise. Have a question? Call 917-889-2833 during the show tomorrow.

Tune in!

In 2012:

Focus on Device Security, Whereabouts, Replenishment, Rollout, Configuration, etc.:
Now that a number of large enterprise organizations have had a chance to experiment, select their preferred MDM / MAM partner and even perhaps release a few internal applications into the wild, we believe more attention will be paid to locking down devices, minimizing loss / theft and accelerating the speed in which replacement devices are configured, provisioned and distributed to end users. Look for this in warehouse / inventory settings, retail stores and any other location that might introduce an element of theft / loss for expensive and shiny toys like the iPad.

More Advanced Planning of Voice Control Capabilities:
We are already starting to see this but predict a much bigger jump in conversation, planning and go-forward adoption of voice control in the enterprise. While we don’t imagine this replacing any touch and/or cursor-oriented navigation and interface control in 2012, we definitely envision it being added as an additional option within applications intended to accelerate navigation, provide for an additional vehicle for data entry and encourage less-savvy users with convenience and control via voice.

Location-Centric Functionality for Global Users: A majority of the enterprise applications we’ve been privy to focus on the U.S. business user, first. We see this changing rapidly soon after organizations release their first application iterations. With the potential for workforce impact so high, there will be no choice but to expend time and energy working towards locale-specific presentation optimizations as well as regional and/or user-specific features.

Increased Use of Video Collaboration:
Much like Siri, a number of enterprises thirst for video collaboration and conferencing capabilities within custom business applications. Irrespective of the underlying technology solution, organizations are dreaming of ways to extend their workforce presence visually for more effective communication with fellow field colleagues, clients and partners.

Mobile as a Replacement for Existing Systems, Apps and Legacy Processes:
This may be the most challenging of the bunch but it is indeed inevitable for a majority of the business community. Mobile has an interesting way of bringing stakeholders together and forcing uncomfortable discussions, ultimately resulting in the resolution of flawed processes, questioning and/or improvement of historical processes and leading the business towards more profitable IT and technology endeavors. While this will take time, effort, cultivation and growth — we anticipate 2012 to be the year where all bets are off and everything is up for discussion and potential improvement / re-think.

Mobile-First Application Design in the Enterprise:
A refreshingly new trend that we’re beginning to see is the interest in focusing on the mobile business use case first, rather than as an afterthought.

Other suggested reading:

GigaOM: ‘year in mobile apps’ retrospective
TabTimes: Steven Lang: In the enteprise, tablets are opening eyes and furrowing eyebrows

Jonathan Ozeran
Mobile Technology Strategist, Lextech Global Services
@jozeran