Mobile Strategy

When you need help figuring out how to put the pieces together to form a serious mobile app strategy, we have your back. What can you expect during a Mobile Strategy engagement? Our process is outlined, step-by-step below, so there are no surprises.

Webinar or Live Mobility Training Session

Learn about the state of the mobile app landscape, mobile trends, and what organizations like yours are doing in the mobile space. The goal of this session is to get participants thinking about the ways mobility can impact your organization using examples from other environments. The session will also establish that mobility is already making large inroads in the enterprise and not a passing fad.

Business Champions Session(s)

The second session involves gathering your organization’s key decision makers to identify the areas (sales, marketing, etc.) in which mobility can make the most immediate, significant impact. Talking points will follow an interactive workbook and include: current business and operational challenges, timeline, resources, employee buy-in, and much more.

Investigation Session(s)

We conduct an Investigation Session with each of the departments within your organization that are interested in a mobile application, or your customers if appropriate. During this facilitated session, our goals include examining user workflow and identifying areas for improvement.

Analysis Session

Pairing all of the data collected in previous sessions with our business and technical expertise, we compile a report to spell out our findings and give you a clear path to follow to mobile app success.

Deliverables

Upon completion of our Analysis Session, you will receive a comprehensive Mobile App Strategy Report that outlines the following:

• A proposed long-term mobility strategy, including a high-level overview of several viable applications.
• Quantitative goals to act as success metrics for your apps, to be used for your own market research in justifying development ROI (ex. For this app to be successful, we would need it to help our sales force sell X more products per quarter by making them more efficient.)

What now? Contact us to set up a Mobile Strategy engagement or read about the next step in our development process, App Ideation.