Making Money With Technology

Anime Meets the Power of the Web

August 29, 2008

  • Adrienne Szewczyk Adrienne Szewczyk

The anime industry is not one that traditionally relies on a slick web presence to attract hits and make its point with fans. In fact, a quick web survey turns up a huge collection of very basic, static sites. Infinity Studios, an American company that publishes anime, wanted to break out of that mold and offer customers a more engaging online experience.

Anime came to the US from Japan and Korea. In case you’re unfamiliar with it, anime refers to graphic novels–they’re not raunchy or violent; rather, they rely heavily on graphics to tell the story. It is a literary style that has become extremely popular in the United States, especially among young men between 13 and 27 years old.

Infinity Studios recently decided it was time to recreate their online presence with a website solution that would be attractive to their market, a site that would bring them back again and again and that would be easy to maintain.

Infinity brought in a web designer to review the web site and when they were finished, Infinity had an entirely new face on the web, one that included a distinctive new logo and color scheme that the company carried over to other segments of its business. Designers built an element of fun into the new site with movement and interaction.

Today, customers who visit can check out excerpts of new books, see an example of the book’s graphics, and even reconnect with earlier volumes in a series. Another critical element is that Infinity staff can update the information to keep the site current and up-to-date, and they don’t need any special technical skills to do it.

Anime fans have plenty of opportunity to express themselves on the new site. The forum invites readers to discuss a wide variety of topics and even provides a space to report typos in the text of the novels they’re reading. Creative minds can share their own anime art with the world. And people who just can’t get enough can download wallpaper from the site.

Infinity reports that since the new site went live, the company is receiving all kinds of positive feedback from customers and distributors alike. For Infinity Studios, the moral of the story is simple: when it’s done well, creative implementation of technology can improve business results without adding technical staff to the payroll.