Lextech News

How To Make Money with iPhone Apps

August 1, 2009

  • Adrienne Szewczyk Adrienne Szewczyk

How can you make money with an iPhone app?

After attending a breakout session at iPhoneDevCamp 3 titled, “Monetize Your iPhone App” and reading the descriptions for several similar lectures offered at the event, I’m convinced there’s more to the story than what’s being presented here.

All of the sessions that focus on making money with iPhone apps focus on in-app advertisements. While this approach may be appropriate for free games, ads are a nuisance in a business or productivity application.

So how can you make money with an iPhone app that is not a game?

We’ve been working on this since the first gen iPhone was announced. Last summer, we hosted an event called “iPhone-ize Your Business Model” where we walked through ways to leverage existing assets to earn new revenue with an iPhone app.

Now, we’re prepared to bring that same valuable content to you. Lextech CEO, Alex Bratton, will review and explain several revenue models in a new podcast series called, “Path to Revenue: A Roadmap for Creating Financially Successful iPhone Apps.” Details coming soon.