Making Money With Technology

ESPN’s iPhone Strategy & Key Lessons Learned

September 22, 2009

  • Adrienne Szewczyk Adrienne Szewczyk

paidContent.org has a good overview of ESPN’s current iPhone offerings and strategy around using free apps to drive paid adopters.

Key take-aways:

  • ESPN’s target is to convert up to 10% of a free audience to paid users
  • Native iPhone apps are additive to mobile web usage of ESPN resources — iPhone users want native apps
  • Android and BlackBerry are still too early for serious focus. Their marketplaces for apps need mature and be boosted by carriers.

Check out the original article “ESPN Mines for Gold in Torrent of iPhone Downloads” for more details.