Lextech News

Go Vote for Our TechWeek Talks on Mobile

February 9, 2012

  • Adrienne Szewczyk Adrienne Szewczyk

Are you struggling to calculate the ROI, or Return on Application (ROA), of your mobile concepts? How about convincing your C-suite mobile is the best place to invest your precious IT/Operations/Sales budget? Are you uneasy about diving into mobile because you don’t know what approach is best, or even where to start?

Look no further! With your help, Lextech CEO, Alex Bratton, and Mobile Strategist, Jonathan Ozeran will be your expert guides in overcoming these obstacles to mobile success.

How can you help?
Head on over to the TechWeek 2012 Conference & Expo website and do two things:

1) Vote for one or both of our proposed presentation topics, and
2) Promote the topics on your social media accounts and encourage others to vote for Alex and Jonathan.

Two easy steps to make these great presentations available to the world – vote and promote. We really appreciate your help in spreading the word!

Presentation Topic #1: “Would you like an app with that?” and other hair-brained approaches to mobile businesses should avoid like the plague
Businesses feel pressure from their customers, employees and shareholders to adopt mobile apps NOW. Under the stress of short timelines and fuzzy objectives, many fall into the trap of simply squishing their existing CRM or website into an app and calling it a day.

This type of app helps very few (if any), squanders away valuable IT resources, and can poison the whole “mobile initiative well” because the ROI is marginal at best.

In this presentation, veteran technologist and mobile evangelist, Alex Bratton, will arm you with the knowledge you need to avoid approaches to mobile that are sure to end in disappointment and showcase the life altering impact mobile can have when artfully applied to your business strategy.

Presentation Topic #2: Calculating ROA (Return on App) or How to Sell Mobile to Your C-Suite
It doesn’t take a genius to dream up a few mobile app ideas, but coming up with the right idea is a challenge and establishing a mobile app as a worthy investment can be a seemingly insurmountable task.

What if you could prove a return so substantial, it would be clear the bigger risk would be NOT adopting mobile?

Serial tech entrepreneur, Alex Bratton, and mobile strategist, Jonathan Ozeran, will share proven methods for calculating ROA and serious enterprise app success stories from some of the biggest names in business.

Don’t forget to register for the event too!