How mobility can help port marketing and sales teams stand out

December 11, 2014

  • Tom Caprel Tom Caprel

This is part three of three in a series on maritime and port management. See part 1 on port security here and part 2 on port operations here.

Show and tell 2.0

Like many other industries, ports need to show to enterprise maritime transportation companies that they have the facilities, schedules, and efficiencies to accommodate their ships. Mobile has proven to be an extremely beneficial tool for assisting field sales and account executives, integrating CRM systems, sales collateral, and social media.

For sales collateral, using mobile devices has become a no-brainer for strategic organizations. Not only can marketing departments ensure that content is up to date, but they can fulfill requests quickly for new content by having it pushed directly to the app. Having the ability to touch and engage with visuals makes a huge difference in sales conversations and can include advanced 3-D visuals or holographic overlays in real world situations without affecting app performance.

For sales collateral, using mobile devices has become a no-brainer for strategic organizations.

Mobile apps can also help by quickly gathering leads, updating information, or quickly adding pictures and videos to CRM contacts. Apps can reduce paperwork to gather signatures for contracts and even eliminate the need for expensive and weighty paper-based materials usually seen in the sales process. For example, showing the location and traffic in ports visually can help teams clearly explain port differentiators and gives clients a sense of capacity for new ships and containers.


These are just some of the ways that mobility can be applied to the maritime transportation industry. Ports all over the United States are critical to keeping competitive imports and exports a factor in the American economy. There are already some examples of ports examining mobile for use in their industry, but we think that a connected suite a mobile apps that can extend from a daily port worker to the CEO could bring a new and unprecedented level of efficiency in an industry that prides itself on operational workflows.