Why “What makes a good mobile app?” is only half the question

July 24, 2015

  • Alex Bratton

The right apps significantly move the needle for an organization by solving the right problems. They generate large revenue growth or cost savings opportunities. They do this through a delightful user experience that empower users and transforms the way they work.

Enterprise Innovation (EI) recently published “What makes a good mobile app?” which walks through the difference between good and bad apps. They did a great job covering what needs to be done to deliver a successful app to the user from a user experience and process improvement perspective. There is a big risk in assuming that’s enough for successful apps.

“A good app not only addresses what people look for. It also solves a pain point.” – Enterprise Innovation

It’s implied in EI’s article but we need to call out specifically that there are many pain points in an organization and we have to focus on the right ones. The most important pain points are the ones soaking up resources, taking lots of labor or calendar time, or the ones that have hard costs. Solving these problems has a meaningful impact on the organization. It’s very easy to get caught in the trap of seeing a problem and jump into fixing it.

EI didn’t mention the process for selecting which apps to focus on, and that’s the big trap for the unwary. This is exactly how most companies are getting themselves in trouble.

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