Apple TV Will Lead to Smart Screens Everywhere

September 16, 2015

  • Alex Bratton

Apple just declared that “The future of TV is apps.” I would suggest they left a word out — “The future of the TV is apps.” This isn’t just about movies and shows, it’s about the TV screen itself.

Apple has opened up their TV set top box to apps and this provides an interesting new engagement channel for any organization working with consumers looking to get apps directly on their customers’ TVs. An even more compelling opportunity is the ability to use the Apple TV platform to deliver interactive in-store or on-premise display solutions for end users – be they customers or employees. With the release of the Apple TV App Store, a wide variety of innovative enterprise mobile apps are now possible.

Read more on the App Roadmap Workshop blog.